Anita leads Special Projects at YELLOW, a role that lends her expertise and thought leadership across multiple functions of the organization – with a core focus on cultivating strategic partnerships, experiential programming & production and spatial design. She is passionate about building impactful initiatives through a multi-disciplinary 360° approach and has led MarComm projects on local, national, and global scales. With over 20 years of leadership in brand development and social impact campaigns, Anita has led initiatives and special projects for Gordon Ramsay, Zaha Hadid and spent 7 years honing her craft at Louis Vuitton Europe, Louis Vuitton Americas and thereafter independently for brands across the LVMH and Kering portfolios, as well as a range of Fortune 500 organizations.
Anita is driven by delivering projects that build cultural currency, center communities and amplify voices and stories. She was born and raised in London, and a graduate of the University of London; Chelsea College of Arts and Central Saint Martins.