WHY YELLOW
MANIFESTO
For me, life always comes back to the color YELLOW. It’s always been there — often unexpectedly, but always appropriately — and my connection is strong. It always made sense.
It’s clear to me that YELLOW is more than a color: it’s a feeling, it’s a mindset, and it’s the lens of possibility through which we must view the future and through which the youth must view themselves and the world.
YELLOW is the color of our day star, the sun. It’s within and above, fueling us.
YELLOW is the color of illumination. A fully illuminated problem is one most easily solved.
YELLOW is the color of curiosity. A curious child asks questions without fear.
YELLOW is the color of original thought. Fresh ideas inspire new actions and new outcomes.
YELLOW is the color of knowledge and creativity. These are the building blocks of human progress.
And yes, YELLOW is also the color of caution, a warning sign that the resources necessary to help children thrive are not always distributed evenly across the educational opportunities of each generation.
That is not only a disservice to the individual, but to humanity. Equality is essential. We cannot rely on the privileged few to ensure our viability. We need to harness the potential of everyone to light our path forward. Together, we must embrace the boldness of YELLOW and spark change.
YELLOW is the answer to a brighter future.
Let’s EVEN THE ODDS,
Pharrell
“Go inward, so that you can
-go onward
and then
upward”
Pharrell Williams
"Go Inward, so that you can go onward and then upward"
Pharrell Williams
ART DIRECTED BY BO J.
ART DIRECTED BY BO J.
CLEO S. BY MARS S.
Youth
We put youth at the center and surround them with the support they need, preparing them with skills and mindsets to help them thrive.
EDUCATORS
ART DIRECTED BY BISHOP S.
COMMUNITY
We empower, connect, and enlist the community — families, teachers, neighbors, and leaders — to support, surround, and uplift children
